Audience Segmentation: Why Finding Your Core Community Is an Integral Piece of a Successful DevRel Strategy

Posted on Friday, Oct 18, 2019
Figuring out what segment of the technical industry your product is focused on can be a difficult endeavor, but it’s necessary in order to set your DevRel team up for success. “Developers, Developers, Developers” has a nice ring to it, but in reality, is far too large of a group to focus on. In this episode of Community Pulse, our hosts are joined by Sarah-Jane Morris, Founder of Listen Community Consulting, and Jesse Davis, Executive VP of Product and Technology at Devada, to talk about audience segmentation and how it plays into building a sustainable DevRel strategy.

Show Notes

Check Outs

  • PJ

  • Mary Thengvall

    • Prusa i3 MK3 kit 3D Printer
    • A reminder to make time for yourself. For me, that’s been waking up 20-30m early (when I can convince myself to do so!) and reading while drinking my coffee instead of being on my phone or computer right after waking up. Taking a moment to breathe & start the day off right.
  • SJ Morris

    • Currently reading Jia Tolentino’s Trick Mirror: a collection of essays from one of my fave journalists (on the New Yorker staff, formerly of Jezebel), on navigating our senses of self online, offline and through a feminist lens in this surreal global political moment.
  • Jesse Davis

    • As an outdoor enthusiast and a father of 3 boys, I’ve recently become fascinated with the idea of Nature Deficit Disorder. The idea that as our society becomes more connected we lose touch with those things that we need most of all: fresh air, peace and quiet, and uninterrupted connection with other humans in a natural setting. I’m working on ways to build that within my tightest community, my wife and kids, by doing more hiking, fishing, and campfire time.

Enjoy the podcast?

Please take a few moments to leave us a review on iTunes and follow us on Spotify, or leave a review on one of the other many podcasting sites that we’re on! Your support means a lot to us and helps us continue to produce episodes every month. Like all things Community, this too takes a village.

Guests

Sarah-Jane Morris

Sarah-Jane Morris

For the past 15 years, Sarah-Jane Morris has been growing and nurturing developer communities at various stages of growth; at startups like Context IO and Keen IO, at high growth companies like Shopify, and at corporations like Intel. SJ’s audacious vision to make every developer community diverse, welcoming and sustainable inspired her to launch Listen Community Consulting in 2019. Alongside Listen, she’ll be joining HubSpot’s Developer Relations team as a Senior Program Manager in November.

Jesse Davis

Jesse Davis

As EVP of Product, Jesse Davis is responsible for the strategic direction of Devada’s product development initiatives and forward-looking research. Davis is a respected data expert, author and speaker in enterprise software, and has spent more than 20 years developing software that powers the world’s largest data driven systems and developer communities.

Hosts

Mary Thengvall

Mary Thengvall

Mary Thengvall is a connector of people at heart, both personally and professionally. She loves digging into the strategy of how to build and foster communities, and has been working with various developer communities for over 10 years. After several years of building community programs at O’Reilly Media, Chef Software, and SparkPost, she’s now consulting for companies looking to build out a Developer Relations strategy. She’s also the author of the first book on Developer Relations: The Business Value of Developer Relations (© 2018, Apress)

PJ Hagerty

PJ Hagerty

Developer, writer, speaker, musician, and Founder of DevRelate.io, PJ is known to travel the world speaking about programming and the way people think and interact. Traveling to conferences and meet ups around the world, PJ likes to spread the word on the importance of community and coding, stressing the importance of outreach and focusing on the human side of being a coder. He is also known for wearing hats.


devada